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Local SEO is “local search engine optimization”, and as any business surely understands, attracting local customers can be key to their success or failure. Local customers are typically: Easier (which is cost effective) to reach More likely to be loyal, which means repeat business Willing to recommend to other local customers There are several…Read More
Will a Google My Business help you?
The world’s most-visited website is Google. This site currently holds more than 92% of search engine market share. Creating a Google Business Profile is an important way to bring in new customers to your business through Google search and Maps. If you’d be interested in gaining more visibility on Google, many businesses create a Google…Read More
Social Media and Marketing. Which platform to choose?
Many social media platforms are available and you’ve most likely wondered which one would provide the best fit for business marketing. Looking at the primary platforms, I’m sure the following come to mind: Facebook Twitter Instagram LinkedIn Snapchat Pinterest YouTube Should your business have an active presence on social media? Which platform should you use?…Read More
What is an SEO Audit?
An SEO audit is a website analysis that processes problems hindering search engine rankings and areas that need improvement to increase visibility in the search results and drive organic search traffic. It is essentially a “wellness check” for your website, and can be performed by your Quincy SEO Audit specialist. The SEO audit from…Read More
SEO or PPC: Which is Better?
This is not an easy question to answer, as it truly depends on your current situation, objectives, and marketplace. Ideally, a combination of SEO and a PPC campaign tend to lead to the best results for any business. Understanding your prospective customers and how they search online are two keys to determining whether paid search,…Read More
What is a Meta Description?
Simply put, a Meta Description provides a summary of your web page and typically has a call-to-action (CTA) within the text. These descriptions are displayed within a search engine result page (SERP) to influence click-through rates. Optimal Length of a Meta Description While there is no defined length, it is best to optimize your Meta…Read More
Top 4 Website Features for 2021
What do some of the best websites have in common? They all utilize a combination of key website features to ensure perfection. In this blog, we will discuss 4 website features to properly build or rebuild your website. As a result, you will have a greater understanding of what you can do to perfect your…Read More
How to Rank Your Business on Google
Quincy Illinois SEO How To: Keywords Website Content On-Page Content Optimization Business Listings Search engine optimization (SEO) is a fancy way of characterizing the 4 how-to steps above. Simply put, a higher ranking on Google search results page (SERP) will help your business get found online. Quincy Illinois SEO expert, Barhop Design Quincy, will help…Read More
SEO in Quincy, Illinois
SEO in Quincy, Illinois is just as important for your business as it is for businesses based in large metropolitan areas. While this means that search engine optimization competition is higher in those areas, this should not mean your business overlooks SEO. SEO is one of the most important pieces of your website and should…Read More
Online Presence in 2020 and Beyond – Does your business have one?
An online presence for your business in 2020 and beyond has never been more important than it is right now. As COVID shut down the United States, most people shifted their buying habits from in-store to online. As a result, businesses with a strong online presence flourished. Was your business one that flourished or were…Read More
COVID-19 Online Business Trends
Which trends are here to stay? COVID-19 changed the way consumers consume and retailers retail in 2020, but what are some of the key business trends influenced by COVID-19 and will they continue post-pandemic? Let us explore. Online Grocery Sales Despite the conditions, successful retailers found their way deeper into eCommerce to fill the demand generated…Read More
Stay Ahead of Your Competitors Online
Enhance Your SEO Ask yourself what are people searching for to find your business. Now optimize for those keywords through your pages and blog articles. SEO gets tricky since search engines like Google constantly update their algorithms to keep businesses on their toes. Strong SEO has become increasingly reliant and with every update, Google provides…Read More