Our Blog

A blog is an important asset for any company, not just for our clients! Providing valuable content helps drive traffic to your site daily!

SEO or PPC: Which is Better?

November 24, 2021

This is not an easy question to answer, as it truly depends on your current situation, objectives, and marketplace. Ideally, a combination of SEO and a PPC campaign tend to lead to the best results for any business. Understanding your prospective customers and how they search online are two keys to determining whether paid search,…

Read More

What is a Meta Description?

November 24, 2021

Simply put, a Meta Description provides a summary of your web page and typically has a call-to-action (CTA) within the text. These descriptions are displayed within a search engine result page (SERP) to influence click-through rates. Optimal Length of a Meta Description While there is no defined length, it is best to optimize your Meta…

Read More

Top 4 Website Features for 2021

July 17, 2021

What do some of the best websites have in common? They all utilize a combination of key website features to ensure perfection. In this blog, we will discuss 4 website features to properly build or rebuild your website. As a result, you will have a greater understanding of what you can do to perfect your…

Read More

How to Rank Your Business on Google

May 20, 2021

Quincy Illinois SEO How To: Keywords Website Content On-Page Content Optimization Business Listings Search engine optimization (SEO) is a fancy way of characterizing the 4 how-to steps above. Simply put, a higher ranking on Google search results page (SERP) will help your business get found online. Quincy Illinois SEO expert, Barhop Design Quincy, will help…

Read More

SEO in Quincy, Illinois

January 11, 2021

SEO in Quincy, Illinois is just as important for your business as it is for businesses based in large metropolitan areas. While this means that search engine optimization competition is higher in those areas, this should not mean your business overlooks SEO. SEO is one of the most important pieces of your website and should…

Read More

Online Presence in 2020 and Beyond – Does your business have one?

November 5, 2020

An online presence for your business in 2020 and beyond has never been more important than it is right now. As COVID shut down the United States, most people shifted their buying habits from in-store to online. As a result, businesses with a strong online presence flourished. Was your business one that flourished or were…

Read More

COVID-19 Online Business Trends

September 10, 2020

Which trends are here to stay? COVID-19 changed the way consumers consume and retailers retail in 2020, but what are some of the key business trends influenced by COVID-19 and will they continue post-pandemic? Let us explore. Online Grocery Sales Despite the conditions, successful retailers found their way deeper into eCommerce to fill the demand generated…

Read More

Stay Ahead of Your Competitors Online

February 24, 2020

Enhance Your SEO Ask yourself what are people searching for to find your business. Now optimize for those keywords through your pages and blog articles. SEO gets tricky since search engines like Google constantly update their algorithms to keep businesses on their toes. Strong SEO has become increasingly reliant and with every update, Google provides…

Read More

5 Ways to Improve Local Online Traffic (Quincy, IL)

November 14, 2019

Search Engine Optimization or (SEO) Having strong SEO will help you build your online presence regardless of your location. If you want to target a specific market there are a multiple ways to do this. Start by including the city you want to target, such as Quincy, IL. This allows Google to scan and see…

Read More

Can my business use WordPress?

July 2, 2019

As a business owner, time is valuable. You have lots of stuff going on from keeping your customers happy, ordering supplies, and all the other stuff in between. It would seem like the one area you would want to be hassle-free is your website. That is where using WordPress (and Barhop Design) can come in.…

Read More

How Much Does an App Cost?

June 18, 2019

Apps are great tools we use on our phones. Most brands or companies have an app, hence the saying “there’s an app for that”. A few weeks ago we looked at how apps are made. (Check that out here.) In this article, we wanted to break down how an app cost is calculated and what…

Read More

What is App Development?

May 30, 2019

Fifteen years ago, the word “app” was totally different than it is today. Apps were not really anything that we think they are today. In fact, smartphones were just starting! Now, years later, almost everyone knows what an app is, and has multiple on their phones. However, most people don’t realize what is app development.…

Read More