What is a Meta Description?

Simply put, a Meta Description provides a summary of your web page and typically has a call-to-action (CTA) within the text. These descriptions are displayed within a search engine result page (SERP) to influence click-through rates.

Meta Description Quincy IL

Optimal Length of a Meta Description

While there is no defined length, it is best to optimize your Meta Description to a length of 150 to 160 characters. It is important to create text that provides precise detail about your web page and delivers enough information to entice the reader to click your link. Keep in mind that not all descriptions need to be the same length. Therefore, it is a safe bet to target 150 to 160 characters.

What should be included?

A Meta Description should essentially be a small pitch or advertisement to your readers, which gives the reader enough information to decide to click-through to your web page or continue to scroll. Although there is no precise format for what should and should not be included, it is important to recognize that this may be the first and last time a reader decides to visit your website.

Ultimately, the goal is to gain click-throughs from the reader by pitching the web page in a non-spammy way and should will include keywords that your web page is targeting. Naturally, it should be relevant to the web page it describes and strictly unique from other web page descriptions within your website.

How to write a Meta Description?

It is simple; take the most important piece of text from your web page and decrease the length to fit the optimal size. Make sure to switch several words but remember to highlight the keywords or phrases that your web page is looking to attract within the search engine result pages.

Are you struggling to attract high click-through rates to your website or having difficulty constructing the perfect Meta Description? Contact Barhop Design Quincy today and we will help get your Meta Description game on-point! Visit our Facebook page to keep track of other clients we have assisted!