How to Rank Your Business on Google

Quincy Illinois SEO How To:

  1. Keywords
  2. Website Content
  3. On-Page Content Optimization
  4. Business Listings

Search engine optimization (SEO) is a fancy way of characterizing the 4 how-to steps above. Simply put, a higher ranking on Google search results page (SERP) will help your business get found online. Quincy Illinois SEO expert, Barhop Design Quincy, will help guide you through these 4 steps and ensure that your business is ranking higher than your competitors. Learn more below as we take you through the 4 SEO steps to ranking your business higher in Quincy, IL.


Using Keywords to Rank your Quincy Illinois Business

The key to ranking your business higher on Google is including targeted keywords into all of your website content. What exactly is website content? We will discuss that below. But first, let’s get into the importance of keywords and how they will help you rank higher on Google.

Firstly, keywords are the words or phrase you type into Google search when you are looking for something. Once you hit the search button, Google populates a large number of websites that contain those exact keywords or something very similar.

Secondly, keywords on those websites are used to determine the ranking, or order, of how the websites are shown on Google. This is how your website can end up on page 5 or page 1. You must use the correct keywords in the correct place within your website content to be successful at ranking your Quincy Illinois business.

Lastly, you must understand where to place the correct keywords within your website content. At minimum, your keywords should be located within the following:

  • Page or post title
  • Heading and subheadings
  • URL
  • Body of the content
  • Image titles and tags
  • Meta description

Not sure how to determine the correct keywords or need helping placing them correctly within your website content? Look no further than your Quincy Illinois SEO experts at Barhop Design Quincy to help. You are reading our how-to SEO for Quincy, Illinois, but we will take it a step further by developing a plan directly for your website to enhance your Google rankings. Contact us today to find out how we can help.


Using Website Content for Quincy Illinois SEO Ranking

We discussed the importance of keywords and how they will help your website rank higher on Google, so now we will review why quality website content is SO important for high SEO rankings in Quincy, IL.

As you know, a higher ranking on the Google search result page will get your website and business found more easily. However, a lack of quality content will have your rankings take a nose dive. Proper SEO is built around several key tactics and website content is very high on the list. So what is quality content? A website that quickly answers a prospective customer’s question and leads them further into the website means the content was created with quality in mind.

Your website content should answer the questions that your customers want answered. It’s that simple. If you can determine what your customers are searching for, then the content should follow suit.


Using On-Page Content Optimization in Quincy Illinois

The use of keywords and quality content on your website should always go hand-in-hand with proper on-page content optimization. What is on-page content optimization? It is the deployment of key SEO tactics on each page of your website to target specific keywords and phrases that your customers and prospective customers are searching for on Google.

On-page content optimization can consist of:

  • Meta description
  • Image title and tags
  • Internal and external links
  • Headings and subheadings (H1, H2, H3, etc.)
  • Keyword and phrase usage
  • URL optimization


Using Business Listings for SEO in Quincy Illinois

Just like your website, Google will rank your business listings through Google My Business, Bing for Business, Yelp, Manta, Yellowpages, etc. These websites can be very critical in making sure your business name is found first within the Google, Yahoo, or Bing search results page. While these business listings don’t have to be a full extension of your website, they should incorporate key characteristics from your website such as identical: business name, address, phone number, about, services/products, etc.

It is an easy way to establish quality links to your website to help the visibility of your business and brand. SEO in Quincy Illinois is easy when you properly establish these critical extensions of your website.


Let’s Talk Quincy Illinois SEO!

Now that you know our Quincy Illinois SEO How-to Process, where will you begin your SEO? If you are not sure, Barhop Design Quincy will be glad to help!


Written by Jake Allen with J. Allen Consulting