What is an SEO Audit?

An SEO audit is a website analysis that processes problems hindering search engine rankings and areas that need improvement to increase visibility in the search results and drive organic search traffic. It is essentially a “wellness check” for your website, and can be performed by your Quincy SEO Audit specialist.


The SEO audit from Barhop Design will reveal:

  • Any technical SEO issue
  • Structure of the website problems
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights


Why Do an SEO Audit?

An SEO audit is a good stepping stone in optimizing every area of your website. It’s important to have regular checkups to ensure everything is like it should be. This is the best first step in creating an SEO strategy based on your specific website, niche, and business goals. Whether you are recalibrating your SEO, redesigning a site or starting out with a new website, an SEO audit can help you optimize every area. This ensures the site is primed to compete in the search results.

A thorough audit takes time. SEO expertise is not a core competency of many businesses. That’s why hiring an SEO vendor can be useful for your business. Even when a brand has a personal SEO team, getting an outside analysis can help solve the tough SEO problems. We recommend that websites be audited at least  once per year. Allowing your teams to fix critical issues as they may come into view will help your website run smooth like it should.


How to do an SEO Audit?

To perform an SEO audit, there are software tools you can use or you can hire an SEO professional, consultant or agency. The results you get will vary based on which option you choose. What your goals are and what your budget is are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency). An SEO audit can take anywhere from 2 to 6 weeks. During this time your Quincy SEO Audit specialist will analyze and uncover SEO opportunities on your website.

Scheduled check-ins will help keep you and your team in the loop as to the progress. After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.


SEO Audit: The Bottom Line

An SEO audit is a website analysis that looks at issues hindering search engine rankings and offers areas for improvement. This is so that website owners can gain more visibility in the search results and drive organic search traffic. To perform an SEO audit, you can either use software tools or hire an SEO professional, consultant or agency.

There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn’t the end of the road for SEO success. It’s crucial to pay attention to your competition’s SEO activity, check in on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance.


Barhop Design is your Quincy SEO Audit specialist.

Contact us for your review of your website today.