Archive for November 2021

This is not an easy question to answer, as it truly depends on your current situation, objectives, and marketplace. Ideally, a combination of SEO and a PPC campaign tend to lead to the best results for any business. Understanding your prospective customers and how they search online are two keys to determining whether paid search,…

Simply put, a Meta Description provides a summary of your web page and typically has a call-to-action (CTA) within the text. These descriptions are displayed within a search engine result page (SERP) to influence click-through rates. Optimal Length of a Meta Description While there is no defined length, it is best to optimize your Meta…