Keyword research is researching keywords on your website in which people are searching to find your site. When researching these keywords, we find out the volume of searches and the competition level. The volume of searches and competition level determines how difficult it is to rank your site. This score ranges between 1-100 generally.
Keyword Research helps provide great topics or “Keywords” for blog articles. After all, your website is ultimately a web, the bigger the web, the more potential of traffic finding your site. Once you begin your keyword research it may shock you as to how people are searching Google. New keywords are being created everyday, staying up to date is the best way to stay ahead of the game.
How do I Start Keyword Research?
The best way to get started is to create a list of core keywords. This list will be very broad, for example “SEO” is a very broad keyword. We could break this down by using location, SEO Minneapolis, or utilizing a keyword phrase such as, “What is SEO“.
As you can see, there are multiple variations of nearly ever keyword! As a content creator it is important to create high quality content revolving around each of your keyword phrase. This is why blogging is so important for a company!
Once you’ve got a good list, you’ll want to determine how popular each keyword is and how difficult it would be to rank for them on search engine results pages (SERPs). Utilizing a keyword tool for this is necessary to obtain accurate results. The keyword tool will provide you the details as to the ranking difficulty of each keyword you choose. Cant think of any? That is not a problem either, as no matter what keyword planner you use, they all will all offer suggestions based on your entries. When doing Keyword Research it is important to ask yourself “How well does this keyword relate to my business”? The last thing you want is to have traffic coming to your website for the wrong reasons.
Here are a list of great keyword tools to help get your Keyword Research started!
- Moz Keyword Explorer
- Google AdWords Keyword Planner Tool
- Google Trends
- Microsoft Bing Ads Intelligence
- Wordtracker’s Free Basic Keyword Demand